Pregled bibliografske jedinice broj: 45778
Marketing in Croatia: 30 Years of Change
Marketing in Croatia: 30 Years of Change // Marketin Contirbutions to Democratization and Socioeconomic Development / Shultz, Clifford ; Grbac, Bruno (ur.).
Rijeka: Arizona State University , University of Rijeka, 2000. str. 3-23 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Marketing in Croatia: 30 Years of Change
Autori
Grbac, Bruno ; Martin, James
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Marketin Contirbutions to Democratization and Socioeconomic Development
/ Shultz, Clifford ; Grbac, Bruno - Rijeka : Arizona State University , University of Rijeka, 2000, 3-23
Skup
Marketing Contribution to Democratization and Socioeconomic Development
Mjesto i datum
Lovran, Hrvatska, 22.06.2000. - 25.06.2000
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Marketing; Changes; Croatia
Sažetak
Marketing adjusts itself to the changes in the macro-environment but it also affects that same environment. Influences of socio-economic changes on the level of implementation of the marketing concept in two significant periods for Croatia, the early seventies and the beginning of the new millenium, have been researched in this paper. Results of a survey suggest that the level of marketing implementation has increased and that newer trends have been accepted in business practice.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
