Naslov
ECR (Efficient Consumer Response) regulations: managing and determining the strategy for category management

Autori
Crnjac Milić, Dominika ; Crnjac, Martina ; Šimović, Vladimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik radova - XIV internacionalni naučni skup / The 14th International Scientific Meeting / - Subotica : Sveučilište u Novom Sadu, Ekonomski fakultet u Subotici, 2009

ISBN
867233223-7

Skup
XIV internacionalni naučni skup / The 14th International Scientific Meeting

Mjesto i datum
Subotica, Srbija, 21.05.2009. - 22.05.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
ECR (Efficient Consumer Response) regulations; category management; retail; Off trade sales channel; Loyalty promotion

Sažetak
The paper presents examples of determining strategies for managing a category under ECR (Efficient Consumer Response) regulations, and one of the most known and promoted ECR products - category management whose goal is efficient category management of a product in retail with mutual cooperation of the producer and retailer. The article gives an example explaining how a strategy for category management is determined within the Off trade sales channel. It explains types of research for needs of category management which is of great importance for determining the optimum assortment for obtaining better value results.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA