Naslov
Changes in the company multimedia environment

Autori
Božić, Tomica ; Matijević, Mile ; Mrvac, Nikola ; Pavlović, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
13th International Conference of Printing, Design and Graphic Communication "Blaž Baromić 09" : proceedings / Bolanča, Zdenka - Zagreb : Ljubljana : Senj : Faculty of Graphic Arts ; Faculty of Natural Science and Engineering ; Pulp and Paper Institute ; Matica hrvatska, Ogranak, 2009, 201-204

ISBN
978-953-7644-02-4

Skup
International Conference of Printing, Design and Graphic Communications Blaž Baromić (13 ; 2009)

Mjesto i datum
Senj, Hrvatska, 30.09.2009. - 02.10.2009

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
multi-media environment ; marketing ; corporate identity ; Internet sale

Sažetak
The changes that inevitably come in the last few decades have greatly changed ways of work and opinions of all participants in the market, and especially the ways of the company work. Any company, business entity operates in accordance with the profitability or gain principle. In order to maximize profit company is compelled to adjust its working modes in accordance with current market conditions and create a recognizable image. Activities that it undertakes must be directed towards existing and potential consumers with the necessary analysis of their needs because products offers that do not match consumers often have a negative effect. To the adaptations to the market the development of multimedia environment considering its multidisciplinary approach to solving the problems significantly help. To the importance still come a variety of graphic solutions that were before resulting changes the backbone of product show, but today that is not enough. New Media complementing existing ones and create a synergy effect. Today the most important media of communication between companies and consumers is certainly Internet. On the one hand, through the Internet comes to reducing of operations costs and availability of services without geographic restrictions, while on the other side graphic solutions and the overall design must be done in a very high level to beat the competition, which is due to unlimited access also expressed.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija, Informacijske i komunikacijske znanosti

POVEZANOST RADA