Naslov
Management of Sustainable Tourism Development: A Marketing Approach

Autori
Križman Pavlović, Danijela

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Turizam i agroturizam u funkciji održivog razvitka

Urednik/ci
Leko Šimić, Mirna

Izdavač
Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku

Grad
Osijek

Godina
2010

Raspon stranica
27-47

ISBN
978-953-253-075-9

Ključne riječi
Tourism, Sustainable development, Management, Stakeholders, Marketing

Sažetak
In this article Author identified the role of marketing in sustainable tourism development. The conclusion She arrived at is that marketing concept has important role in enabling Governments to create an appropriate environment which would allow for and stimulate tourism stakeholders to address the issues of sustainabilitly. Participatory structures for sustainable tourism development must be created based on the paradigm of target marketing and managed based on the paradigm of collaborative marketing. Marketing is also one of the supporting instruments for implementation of sustainable tourism development strategy. It is expected that the results of this research shall benefit tourism science as well as tourism profession.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA