Pregled bibliografske jedinice broj: 452433
Pragmalinguistic elements in tourist destination image formation
Pragmalinguistic elements in tourist destination image formation // Tourism and hospitality management, 12 (2006), 1; 57-66 (međunarodna recenzija, pregledni rad, znanstveni)
CROSBI ID: 452433 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Pragmalinguistic elements in tourist destination image formation
Autori
Blažević, Nevenka ; Stojić, Aneta
Izvornik
Tourism and hospitality management (1330-7533) 12
(2006), 1;
57-66
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni
Ključne riječi
image of tourist destination ; Croatia ; tourist advertising materials
Sažetak
Image has been an important topic in tourist research. It is one of the key factors in the travel selection process. The image of a tourist destination is the sum of all perceptions tourists and potential visitors hold of that destination. In tourist advertising materials it ist represented through verbal and pictoral elements. The focus of this research is to find out pragmalinguistic elements in tourist destination image formation. This paper especially concentrates on some tipical pragmalinguistic elements forming the image of Croatia as a tourist destination.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Filozofski fakultet, Rijeka,
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Citiraj ovu publikaciju:
Časopis indeksira:
- EconLit
