Naslov
The Importance of Developing an E-Strategy for an E-Business Sucess

Autori
Spremić, Mario ; Bosilj Vukšić, Vesna

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 27th International Conference on Information Technology Interfaces / Lužar Stiffler, Vesna ; Hljuz Dobrić, Vesna - Zagreb : Sveučilišni računski centar Sveučilišta u Zagrebu (Srce), 2005, 481-487

ISBN
953-7138-02-X

Skup
27th International Conference on Information Technology Interfaces

Mjesto i datum
Cavtat, Hrvatska, 20.06.2005. - 23.06.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
e-strategy; e-business; ICT strategy; organizational change; Croatian company

Sažetak
The main objective of this paper is to stress the importance of developing an e-strategy for an e-business project implementation success. As the notion ‘e-business is business’ gains wider acceptance, it is important that a potential e-business focuses on developing a comprehensive e-strategy to enable the business to meet its future expectation. As spoken for an information system strategy, e-strategy must be aligned with overall business strategy as well. The adjustment of these strategies usually results in the introduction of new business models that should enable the company to takeover new markets and customers, to increase the level of productivity and the profit margin. Also, in this paper the results of research about some key issues in developing an e-strategy are presented. The research is conducted on the sample of ‘400 Largest Croatian companies’ according to their annual revenue.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA