Naslov
Corporate Social Responsibility in Croatia: Nonprofit Activities for Profitable Goals

Autori
Leko Šimić, Mirna ; Čarapić, Helena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
New Approaches in Public and Nonprofit Marketing Research and Practice / Alves, Helena - Valencia : Universitat de valencia, Facultat d'Economia, 2009, 1-9

ISBN
978-84-692-3179-1

Skup
8th International Congress of the AIMPN

Mjesto i datum
Valencia, Španjolska, 17.06.2009. - 19.06.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
društveno odgovorno poslovanje; marketing; Hrvatska
(corporate social responsibility; marketing; Croatia)

Sažetak
In the last few decades, in Croatia and other countries, corporate social responsibility has been acquiring new dimension. Companies follow the impact of their activities on customers, suppliers, employees, shareholders, and other stakeholders, as well as the environment. They have recognized how to use corporate social responsibility in their marketing strategy (advertising, profitability, innovativeness, value added for products/services, etc.) The aim of this paper is to analyze the contents of corporate social responsibility in companies that operate in Croatia: differences between local and foreign companies, between product and service companies and to place these companies on certain level of corporate social responsibility according to Carroll’s pyramid of corporate social responsibility (philanthropic, ethical, legal and economic). The results are presented in this paper.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA