Pregled bibliografske jedinice broj: 44808
AHP formulation for strategy and business portfolio in furniture industry
AHP formulation for strategy and business portfolio in furniture industry // Development trends in production management for forestry and wood processing / Jelačić, Denis (ur.).
Zagreb: Šumarski fakultet Sveučilišta u Zagrebu, 1999. str. 131-136
CROSBI ID: 44808 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
AHP formulation for strategy and business portfolio in furniture industry
Autori
Šegotić, Ksenija
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Development trends in production management for forestry and wood processing
Urednik/ci
Jelačić, Denis
Izdavač
Šumarski fakultet Sveučilišta u Zagrebu
Grad
Zagreb
Godina
1999
Raspon stranica
131-136
ISBN
953-6307-40-5
Ključne riječi
Analyitc Hierarchy Process, Portfolio analysis, Marketing
(Analytic Hierarchy Process, Portfolio analysis, Marketing)
Sažetak
The Analytic Hierarchy Process (AHP) is a theory of measurement for dealing with quantifiable and/or intangible criteria. Management of firms requires better market deciosions. This paper presents AHP method for strategic analysis of a firm in the furniture industry.
Izvorni jezik
Engleski
POVEZANOST RADA
