Naslov
Technical and technological cost effectiveness analysis for establishment of a printing house

Autori
Rilov, Sunčica ; Vučina, Damir ; Šiško Kuliš, Marija

Izvornik
Tehnički vjesnik : znanstveno-stručni časopis tehničkih fakulteta Sveučilišta u Osijeku (1330-3651) 17 (2010), 2; 241-250

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, stručni rad, stručni

Ključne riječi
analysis; cost effectiveness; printing house

Sažetak
The aim of this paper is to investigate the profitability of the establishment of printing house in Croatia (Split). The paper applies an interdisciplinary approach: an engineering approach to the analysis of technical and technological solutions and economic approach to economic-financial analysis. In fact, after detailed technical analysis, based upon real circumstances, the evaluation of investment projects has been carried out by a software application. Two scenarios of the project realization, based on the actual circumstances, are simulated. Both scenarios have the same value of the initial investment, the difference between them arises from the edition size. For each scenario, results of the analysis for economic and financial terms are acceptable. This applies primarily to the high liquidity, retained profit, return on investment and other business success indicators. However, the scenario with smaller number of copies estimated as more realistic and ultimately inclusive as the better choice for the implementation of concrete projects. Presented investment project has good preconditions for successful business.

Izvorni jezik
Engleski

Znanstvena područja
Temeljne tehničke znanosti

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