Naslov
Ways of Informing, Preferences and Satisfaction of Tourists with Excursion Choices in Rural Istria

Autori
Bošković, Desimir ; Težak, Ana ; Poropat, David

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
XXI. CROMAR CONGRESS "Marketing - a factor of sustainable development" / Leko Šimić, Mirna - Osijek : Sveučilište Josipa Jurja Strossmayera u Osijeku, 2009

ISBN
978-953-253-065-0

Skup
XXI.Kongres CROMAR-a "Marketing kao čimbenik održivog razvitka"

Mjesto i datum
Osijek, Hrvatska, 08.10.2009. - 10.10.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
survey research; information collection; tourists’ satisfaction and preferences; excursion offer; marketing

Sažetak
There are many motives why people travel: holiday, business, health, education etc. and they are connected to different needs that long to be satisfied. Tourists try to satisfy a wide number of needs simultaneously by gathering as much experiences as they can every time they go on a vacation. The traditional concept in tourism “The sun and the sea” vacation has been undergoing changes in the recent years and other services, beside accommodation and food, are becoming an important part of tourists experience. The main purpose of this paper is to explore ways how tourists gather information about excursions in rural areas, to define the segment of tourists who are interesting in excursions in Istria County rural area and to examine tourists’ satisfaction with this element of tourism offer.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA