Naslov
Social Responsibility of the Financial Institutions towards SMEs and General Public

Autori
Buljan Barbača, Domagoja ; Matošević Radić, Mijana ; Rimac Smiljanić, Ana

Izvornik
Economy Trandisciplinarity Cognition (1454-5675) Vol 2 (2009); 118-127

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
social responsibility ; financial institutions ; sustainability ; households ; SMEs

Sažetak
The lack of social responsibility in all segments of modern society becomes very important issue. Many contemporary studies have shown how devastating is the impact of exclusively profit driven business philosophy. The problem is more visible in post-communistic societies that have recently implemented basic principles of capitalism. The reasons are many, but among them we can underline the lack of period of adjustment to all changes that took place in last two decades. Changes in structure of loans and quantity of loans issued to different users such as SMEs and households makes a great difference from social responsibility point of view. Majority of users from these sectors don’t deal rationally with offered financial instruments. The problem reaches the best visibility point when it comes to loans. In order to achieve better understanding of financial frame in Croatia it’s necessary to explain recent history of Croatian financial market. Croatian financial sector is dominated by banking institutions which is a reason why we will concentrate our research on interaction between banks and two sectors of our interest: SMEs and households. We can also say that the contribution of this paper lays in fact that this problem was only in focus of marketing experts researches and it was newer considered from the point of view of financial experts. The mission of this paper is to show how low social responsibility implicates negative business results of Croatian banks in long time prospective. Also it effects negatively on the development of the country. Maine goal is to show how absolute orientation to short term goals makes impossible the sustainability of financial system in Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA