Pregled bibliografske jedinice broj: 44047
The efficiency of marketing in hotel industry
The efficiency of marketing in hotel industry // INTERNATIONAL TOURISM IN THE 21ST CENTURY / Ludmila Novacka (ur.).
Bratislava: Institute of services and tourism, FAculty of Commerce, 2000. str. 443-447 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 44047 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The efficiency of marketing in hotel industry
Autori
Berc Radišić, Branka
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
INTERNATIONAL TOURISM IN THE 21ST CENTURY
/ Ludmila Novacka - Bratislava : Institute of services and tourism, FAculty of Commerce, 2000, 443-447
Skup
International Conference INTERNATIONAL TOURISM IN THE 21ST CENTURY
Mjesto i datum
Bratislava, Slovačka, 30.05.2000
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
hotel; hotel product; promotion; marketing
(hotel product; promotion; marketing)
Sažetak
Hotel industry is a tourist activity. This activity is performed in hotel objects. Their total offer comprises hotel product. This is joint name for all services, facilities and attractions of hotel object. The activities of marketing in hotel industry are aimed to bring together the supply and demand of the tourist market. The efficiency of marketing could bee evaluated on the basis of the analysis of hotel product sale and the evidended total costs. These should be compared with the results of pervousos years as well as with the results obtained by competitors.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
803004
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
