Naslov
Development and marketing of new products in company Chromos-Svjetlost d.o.o.

Autori
Ivandić, Željko ; Tunjić, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 1st International Scientific and Expert Conference TEAM 2009 / Slavonski Brod / Stoić, antun (ur.). - Slavonski Brod : Veleučilište u Slavonskom Brodu (VUSB), 2009, 75-79

ISBN
978-953-55970-1-8

Skup
International Scientific and Expert Conference TEAM 2009(Technics, Education, Agriculture & Management)

Mjesto i datum
Slavonski Brod, Hrvatska, 10.12.2009. - 11.12.2009

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
New product; development and the processes of the development of the product; marketing; strategy and promotion

Sažetak
Production companies meet with the business decision of development of a new product as a great financial venture. . In order for the product to realize the long-term financial plan of the production company, it has to do some additional research of the market. The complete process of development of the new product, which is the result of the market research, is a demanding and gradient road whose final goal is to realize the desires and needs of the utmost users, but also his financial gain of the company itself. The article analyses the role of marketing in the development of the new product on the principle of the production company Chromos Svjetlost d.o.o., with a special overview on the development of the new product based on water “Aqualux”.

Izvorni jezik
Engleski

Znanstvena područja
Temeljne tehničke znanosti

POVEZANOST RADA