Naslov
Management of Sustainable Tourism Development: A Marketing Approach

Autori
Križman Pavlović, Danijela

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
XXI. CROMAR Congress on Marketing - A Factor of Sustainable Development : proceedings / - Osijek : Faculty of Economics, Josip Juraj Strossmayer University, 2009, 1-17

ISBN
978-953-253-065-0

Skup
CROMAR Congress (21 ; 2009)

Mjesto i datum
Osijek, Hrvatska, 08.10.2009. - 10.10.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism; sustainable development; management; stakeholders; marketing

Sažetak
In this article Author identified the role of marketing in sustainable tourism development. The conclusion She arrived at is that marketing concept has important role in enabling Governments to create an appropriate environment which would allow for and stimulate tourism stakeholders to address the issues of sustainabilitly. Participatory structures for sustainable tourism development must be created based on the paradigm of target marketing and managed based on the paradigm of collaborative marketing. Marketing is also one of the supporting instruments for implementation of sustainable tourism development strategy. It is expected that the results of this research shall benefit tourism science as well as tourism profession.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA