Naslov
APPLICATION OF ADL MATRIX IN DEVELOPED INDUSTRIAL COMPANIES

Autori
Žic, Samir ; Mikac, Tonči ; Doboviček, Sandro

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Annals of DAAAM for 2009 & Prceedings The 20th INTERNATIONAL DAAAM SYMPOSIUM "Intelligent Manufacturing & Automation: Theory, Practice & Education" 25-28th November 2009, Vienna, Austria / Katalinić, Branko - Beč : DAAAM International Vienna, 2009, 677-678

ISBN
978-3-901509-70-4

Skup
The 20th INTERNATIONAL DAAAM SYMPOSIUM "Intelligent Manufacturing & Automation: Theory, Practice & Education" 25-28th November 2009, Vienna, Austria

Mjesto i datum
Beč, Austrija, 25.11.2009. - 28.11.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
ADL Matrix ; portfolio management ; strategy ; competitiveness ; life cycle model

Sažetak
By implementing business portfolio strategies in decision making process, companies can strengthen their position and improve possibility to control long-term development. ADL Matrix formulates strategy by analyzing company’s competitive position and industry maturity. It is a good diagnostic instrument of strategic analysis. Its creation process is matched with structured analytical process that helps in making strategic decisions in the company

Izvorni jezik
Engleski

Znanstvena područja
Temeljne tehničke znanosti

POVEZANOST RADA