Naslov
Creating added value for rural areas: The case of wine tourism in Croatia

Autori
Kranjčević, Jasenka ; Tomljenović, Renata

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
32nd World Congress of Vine and Wine. 7th General Assembly of the OIV / - , 2009, 1-18

Skup
32nd World Congress of Vine and Wine

Mjesto i datum
Zagreb, Hrvatska, 28.06.2009. - 03.07.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
wine tourism; tourist destination; rural areas; Croatia

Sažetak
The world of wine and wineries is undergoing major changes globally as well as at the local level. One of these is pertaining to the tourism industry where many wine regions as well as individual wineries are attempting to develop as tourism attractions. On the demand side, there is a move away from standardized mass travel towards travel with an aim to purse specific interest and hobbies. The wine as well as enjoyment related to wine production and consumption is prominent owning to general shift towards the lifestyle consumption where fine food and wine are an essential ingredient. On the supply side destinations, to gain competitive edge, are looking at the ways to diversify their products. Those destinations that are endowed with traditions of wine and wine production are embarking on developing wine tourism primarily via wine roads and winery visits. Therefore, the wine industry is recognized for its potential for tourism and, in particular, rural tourism development.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Demografija

POVEZANOST RADA