Naslov
Colour and Trademarks

Autori
Parac - Osterman, Đurđica ; Glogar, Martinia Ira

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of "Blaž Baromić" 13th International Conference on Printing, Design and Graphic Communications / Prof. Dr. sc. Zdenka Bolanča - Zagreb : Sveučilište u Zagrebu, Fakultet grafičkih umjetnosti, Hrvatska, 2009, 125-129

ISBN
978-953-7644-02-4

Skup
"Blaž Baromić" 13th International Conference on Printing, Design and Graphic Communications

Mjesto i datum
Senj, Hrvatska, 30.9.09.-2.10.09

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
colour; trademark; logo; massage

Sažetak
Terms like brand and logo are often used equivalently with term "trademark". Basally, depending on the product and basic activity, the trademark is usually made of distinctive name, word, phrase, logo, symbol, design colour, numbers and shape in different and original combinations. The colour has important rule in creating an opinion about product, regardless is it a computer, clothes, web, design, etc. The fact is that the colour emits certain signals, energy, so it is very important to choose a right pallete of colours, but also the content of individual hue and sorting of colour by the different elements of trademark, which influence the emotional and psychological experience of trademark in a sense of a long term memory. In this paper was proved that position of colour in trademark changes the massage of trademark.

Izvorni jezik
Engleski

Znanstvena područja
Tekstilna tehnologija

POVEZANOST RADA