Pregled bibliografske jedinice broj: 4320
The analysis of promotional activities in the furniture industry
The analysis of promotional activities in the furniture industry // State and development trends in wood industry / Figurić, Mladen (ur.).
Stubičke Toplice, Hrvatska: Studio Hrg, 1997. str. 93-98 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo)
CROSBI ID: 4320 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The analysis of promotional activities in the furniture industry
Autori
Motik, Darko ; Jelačić, Denis ; Figurić, Mladen
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo
Izvornik
State and development trends in wood industry
/ Figurić, Mladen - : Studio Hrg, 1997, 93-98
Skup
VIII interchair meeting of organizers and economists in wood industry, XII economic forum
Mjesto i datum
Stubičke Toplice, Hrvatska, 16.04.1997. - 19.04.1997
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Product advertising; market research
Sažetak
The paper analyses advertising activities undertaken by the companies selling furniture on the Zagreb market. The analysis has shown that, in view of the possibilities and the general state of economy, considerable attention is paid to promotional activities on the Croatian market. However, there are companies which have not shown much interest in advertising. Unless they adapt to new marketing conditions, they will not be able to realize their business goals and enter the market in accordance with marketing concepts.
Izvorni jezik
Engleski
