Pregled bibliografske jedinice broj: 4309
Professional Services Management: How Accountants Respond to the Challenge of Change?
Professional Services Management: How Accountants Respond to the Challenge of Change? // 4th International EUROMA Conference: Managing Service Operations - Barcelona, IESE 15-18.6.1997. / Jaume, Ribera (ur.).
Barcelona: European Association for Operations Management, 1997. str. 1-1 (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 4309 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Professional Services Management: How Accountants
Respond to the Challenge of Change?
Autori
Ozretić Došen, Đurđana ; Gulin, Danimir ; Spajić, Ferdo ; Spremić, Ivo
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
4th International EUROMA Conference: Managing
Service Operations - Barcelona, IESE 15-18.6.1997.
/ Jaume, Ribera - Barcelona : European Association for Operations Management, 1997, 1-1
Skup
4th International EUROMA Conference: Managing Service Operations
Mjesto i datum
Barcelona, Španjolska, 15.06.1997. - 18.06.1997
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
professional services; accounting and auditing services
Sažetak
The accounting profession in Croatia has been undergoing significant changes in the past few years. The economic, political, cultural and technological environment ask for a continuous reshaping of accounting strategies. Operations, marketing and human resource management, as well as the global emphasis on customer service of accountancy firms have all influenced Croatia"s accounting profession, which is increasingly viewing its operations as a service business. The aim of research was to examine the marketing orientation of Croatia"s firms, to find out empirically extent to which they understand marketing and use marketing concepts, methods and techniques in their operations.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
