Pregled bibliografske jedinice broj: 43035
Destination marketing planing in Croatia: Problems and perspectives
Destination marketing planing in Croatia: Problems and perspectives // Revue de Tourisme; The Tourist Review; Zeitschrift fur Fremdenverkehr, 54 (1999), 2; 78-83 (podatak o recenziji nije dostupan, prethodno priopćenje, znanstveni)
CROSBI ID: 43035 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Destination marketing planing in Croatia: Problems and perspectives
Autori
Weber, Sanda
Izvornik
Revue de Tourisme; The Tourist Review; Zeitschrift fur Fremdenverkehr (00442755) 54
(1999), 2;
78-83
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni
Ključne riječi
strategic tourism marketing plan; methodology; destination marketing; Croatia
Sažetak
County strategic tourism marketing plans have appeared as a relatively new instrument in the conceptualisation of the development of tourism destinations in Croatia. This paper illustrates methodology issues and problems that emerged from drawing up the plans (internal and external). The methodology elaborated upon is based on several basic footholds: multidisciplinary approach, state of the art in destination marketing, applicability, simplicity and straightforwardness, bottom-up approach and unique methodological framework (taking specifics into account). The current experiences of the Institute for Tourism (Zagreb) point out the importance of the continuos monitoring of the SMP-s implementation in practice and further methodology improvements.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Citiraj ovu publikaciju:
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