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Pregled bibliografske jedinice broj: 429207

PERCEPTION OF CORPORATE IDENTITY IN WOOD PROCESSING AND FURNITURE MANUFACTURING

Bičanić, Kristina; Jelačić, Denis
PERCEPTION OF CORPORATE IDENTITY IN WOOD PROCESSING AND FURNITURE MANUFACTURING // Competitiveness of wood processing and furniture manufacturing / Bičanić, K. (ur.).
Šibenik: WoodEMA, i.a., 2009. str. 131-136 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)

CROSBI ID: 429207 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
PERCEPTION OF CORPORATE IDENTITY IN WOOD PROCESSING AND FURNITURE MANUFACTURING

Autori
Bičanić, Kristina ; Jelačić, Denis

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Competitiveness of wood processing and furniture manufacturing / Bičanić, K. - Šibenik : WoodEMA, i.a., 2009, 131-136

ISBN
978-953-192-010-9

Skup
Competitiveness of wood processing and furniture manufacturing

Mjesto i datum
Šibenik, Hrvatska, 07.10.2009. - 09.10.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporate identity; wood process and furniture manufacture

Sažetak
In this paper we researched how wood processing and furniture manufacturing companies in Republic of Croatia define the term &laquo ; ; corporate identity&raquo ; ; , what makes it and what are the advantages of the same. Research was conducted as questionnaire survey which had 3 questions on a sample of 35 companies. Given data were analized statistically using computer software Statistica and Excell. Research results showed that the corporate identity was often associated with terms: visual presentation (design of the company), image and reputation, typical image, recognition and diversity on the market, external comunication

Izvorni jezik
Engleski

Znanstvena područja
Drvna tehnologija



POVEZANOST RADA

Projekti:
068-0683446-3510 - Adaptivno upravljanje procesima u proizvodnji proizvoda od drva (Jelačić, Denis, MZOS ) ( CroRIS)
068-0683446-3512 - Modeli povećanja konkurentnosti u izvozu finalnih proizvoda od drva (Motik, Darko, MZOS ) ( CroRIS)

Ustanove:
Fakultet šumarstva i drvne tehnologije

Profili:

Avatar Url Denis Jelačić (autor)

Avatar Url Kristina Klarić (autor)

Citiraj ovu publikaciju:

Bičanić, Kristina; Jelačić, Denis
PERCEPTION OF CORPORATE IDENTITY IN WOOD PROCESSING AND FURNITURE MANUFACTURING // Competitiveness of wood processing and furniture manufacturing / Bičanić, K. (ur.).
Šibenik: WoodEMA, i.a., 2009. str. 131-136 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Bičanić, K. & Jelačić, D. (2009) PERCEPTION OF CORPORATE IDENTITY IN WOOD PROCESSING AND FURNITURE MANUFACTURING. U: Bičanić, K. (ur.)Competitiveness of wood processing and furniture manufacturing.
@article{article, author = {Bi\v{c}ani\'{c}, Kristina and Jela\v{c}i\'{c}, Denis}, editor = {Bi\v{c}ani\'{c}, K.}, year = {2009}, pages = {131-136}, keywords = {corporate identity, wood process and furniture manufacture}, isbn = {978-953-192-010-9}, title = {PERCEPTION OF CORPORATE IDENTITY IN WOOD PROCESSING AND FURNITURE MANUFACTURING}, keyword = {corporate identity, wood process and furniture manufacture}, publisher = {WoodEMA, i.a.}, publisherplace = {\v{S}ibenik, Hrvatska} }
@article{article, author = {Bi\v{c}ani\'{c}, Kristina and Jela\v{c}i\'{c}, Denis}, editor = {Bi\v{c}ani\'{c}, K.}, year = {2009}, pages = {131-136}, keywords = {corporate identity, wood process and furniture manufacture}, isbn = {978-953-192-010-9}, title = {PERCEPTION OF CORPORATE IDENTITY IN WOOD PROCESSING AND FURNITURE MANUFACTURING}, keyword = {corporate identity, wood process and furniture manufacture}, publisher = {WoodEMA, i.a.}, publisherplace = {\v{S}ibenik, Hrvatska} }

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