Pregled bibliografske jedinice broj: 428283
Marketing Paradigm Shift: Worldview and Servant Marketing Model
Marketing Paradigm Shift: Worldview and Servant Marketing Model // Enterprise in Transition / The Faculty of Economics, Split (ur.).
Split: Ekonomski fakultet Sveučilišta u Splitu, 2003. str. 380-382 (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 428283 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Paradigm Shift: Worldview and Servant Marketing Model
Autori
Hitrec, Miodrag ; Glavaš, Dražen
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
Enterprise in Transition
/ The Faculty of Economics, Split - Split : Ekonomski fakultet Sveučilišta u Splitu, 2003, 380-382
ISBN
953-6024-49-7
Skup
Fifth International Conference on Enterprise in Transition
Mjesto i datum
Tučepi, Hrvatska; Split, Hrvatska, 22.05.2003. - 24.05.2003
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Marketing Paradigm Shift; Servant Marketing Model; Wordlview; Value System and Ethics; Love
(Marketing Paradigm Shift; Servant Marketing Model; Worldview; Value System and Ethics; Love)
Sažetak
The mutual relationship of marketing and its environment my be looked at by merely noticing what is visible. Yet, it is possible to look more deeply, examining its foundations by trying to understand how the worldview influences marketing. This is our intention in this paper.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb,
Sveučilište VERN, Zagreb
