Pregled bibliografske jedinice broj: 428280
Principles and Technology of Modern Marketing in a 'Servant Economy'
Principles and Technology of Modern Marketing in a 'Servant Economy' // International Conference - An Enterprise Odyssey: Economics and Busienss in the New Millennium 2002 / Sharma, Soumitra ; Galetić, Lovorka (ur.).
Zagreb: Graduate School of Esonomics and Business, University of Zagreb, 2002. str. 248-249 (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 428280 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Principles and Technology of Modern Marketing in a 'Servant Economy'
Autori
Hitrec, Miodrag ; Glavaš Dražen
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
International Conference - An Enterprise Odyssey: Economics and Busienss in the New Millennium 2002
/ Sharma, Soumitra ; Galetić, Lovorka - Zagreb : Graduate School of Esonomics and Business, University of Zagreb, 2002, 248-249
ISBN
953-6025-05-1
Skup
International Conference - An Enterprise Odyssey: Economics and Business in the New Millenium 2002
Mjesto i datum
Zagreb, Hrvatska, 27.06.2002. - 29.06.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
servant economy; servant marketing; integrated marketing communications; human needs; SERVE marketing model
Sažetak
The process of globalization is quickly spreading around the world, human relationships are becoming more and more complex. The 11th of September turned another page in world history. The environment is rapidly changing. These challenges are shaping the role of marketing.In this paper we show the principles and technology of a new marketing in a Servant Economy.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb,
Sveučilište VERN, Zagreb
