Naslov
U-Commerce Is Here, Are We Ready?

Autori
Novotny, Damir ; Sabati, Zvonimir ; Mekovec, Renata

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 20th Central Conference on Information and Intelligent Systems / Aurer, Boris ; Bača, Miroslav ; Rabuzin, Kornelije - Varaždin, 2009, 97-102

Skup
20th Central European Conference on Information and Intelligent Systems

Mjesto i datum
Varaždin, Hrvatska, 23.09.2009. - 25.09.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
U-commerce; ubicomp; privacy concerns; personalized service; personalization-privacy paradox

Sažetak
Ubiquitous networks which can be accessed at any time form any place and using a range of devices are base of new kind of commerce. Commerce that offers unique and personalized service to every customer individually using ubiquitous networks is called u-commerce. U-commerce is abbreviation that stands for ubiquitous commerce, also called ubicomp or ultimate commerce or pervasive computing. U-commerce is combination of e-commerce, m-commerce, television, voice and silent commerce. It can be seen as extension of current types of commerce, but not as their replacement. Main u-commerce characteristics are described using the four u-constructs: ubiquity, universality, uniqueness, and unison. Although u-commerce brings many benefits the principal obstacle to u-commerce development and adoption are customer concerns for their privacy protection.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

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