Naslov
Advances In Using Internet As New Distribution Channel For Services - Croatian Consumers’ Experiences

Autori
Ozretić Došen, Đurđana ; Škare, Vatroslav ; Krupka, Zoran

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
14th World Business Congress on Global Business : The Challenges and Responsibilities in a World of Shifting Alliances : proceedings / Kaynak, Erdener ; Harcar, Talha D. - Granada : I.M.D.A., 2005, 681-688

ISBN
1-888624-04-3

Skup
World Business Congress on Global Business : The Challenges and Responsibilities in a World of Shifting Alliances (14 ; 2005)

Mjesto i datum
Granada, Španjolska, 10.07.2005. - 14.07.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
internet; distribution channel; service; Croatian consumers

Sažetak
Information technology nowadays offers numerous opportunities for services providers, although services have been traditionally characterized as low tech and high face-to-face contacts. The use of Internet as new way for production, communication and distribution of services is becoming more and more important, both nationally and globally. Customers must be motivated, willing and capable of using the Internet in their buying decisions and processes. Companies using Internet for their marketing activities should provide added value for customers, offering experiences which are not easily replicated by conventional and traditional media. In Croatia, according to research conducted by GfK (2005) by the end of 2004, 47% of households have had PC, but only 28% of Croatian households have had Internet access. The number of Internet users has been constantly growing, but the reasons, purposes and extent of Internet use among them differ widely. In this paper authors presents results of follow up of research on role and impact of the Internet on distribution of services in the Republic of Croatia, undertaken for the first time in 2004. The main purpose is to identify and analyze changes experienced on the Croatian market during the one year period (2004-2005). Therefore, authors try to identify and analyze changes and developments in adoption and use of Internet as a distribution channel for services on the Croatian market, compared to situation in 2004, regarding: • types of services which are delivered through the Internet on the Croatian services market • relative advantages and disadvantages of Internet as the delivery channel for both customers and services providers on the Croatian services market • categorization of services delivered via Internet on the Croatian services market, on the basis of two-dimensional criteria: extent of advantages (or benefits) for customers and extent of advantages (or benefits) for service providers.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA