Pregled bibliografske jedinice broj: 42687
Conjoint analysis in marketing: implication for tourism research and practice
Conjoint analysis in marketing: implication for tourism research and practice // Tourism and Transition / Borković, Vesna (ur.).
Dubrovnik: Fakultet za turizam i vanjsku trgovinu Sveučilišta u Dubrovniku, 2000. str. 219-235 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 42687 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Conjoint analysis in marketing: implication for tourism research and practice
Autori
Marković, Suzana ; Horvat, Jasna
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Tourism and Transition
/ Borković, Vesna - Dubrovnik : Fakultet za turizam i vanjsku trgovinu Sveučilišta u Dubrovniku, 2000, 219-235
Skup
International Conference on Tourism and Transition
Mjesto i datum
Dubrovnik, Hrvatska, 22.11.2000. - 24.11.2000
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
multivariate analysis; conjoint analysis; marketing research; tourism
Sažetak
The purpose of this article is to: explain what multivriate analysis is and when its application is appropriate, explain the many managerial use of conjoint analysis, comparing conjoint analysis with other multivriate methods, formulate the experimental plan for simple conjoint analysis, recognize the limitations of traditional conjoint analysis and discussed the implications of conjoint analysis in tourism research and practice. Recommendations for further tourism research and practice are presented.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Osijek,
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
