Naslov
Role of The Graphic Designer in Corporate Identity Creation

Autori
Pibernik Jesenka ; Vujnović Marina

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Graphic Arts, technology, design, communications Scientific Book 2005, Zagreb, Croatia, Chapter 1, 17-22

Urednik/ci
Bolanča, Zdenka ; Mikota Miroslav

Izdavač
Grafički fakultet Sveučilišta u Zagrebu

Grad
Zagreb

Godina
2005

Raspon stranica
17-22

ISBN
953-96020-3-3

Ključne riječi
Experience, Aesthetic perception, Graphic design

Sažetak
This article explores the influence of John Dewey's philosophical pragmatism and the Chicago School of Social Thought, in the work of graphic designer Paul Rand - the creator of famous IBM logo. Based on an historical approach to science, Dewey saw philosophical problems as a reflection of real practical problems that have emerged through social and scientific change. Dewey's theory of esthetics, in his own words « is concerned with discovering the nature of production of works of art and of their enjoyment in perception. « (Dewey, 1934). In the field of graphic design, the same theory can be used to answer questions as: « How much do graphic designers contribute to the social construction of reality? Does the designer construct new meanings, or does he just reorganize and communicate in creative manner already existing meanings?»

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija, Interdisciplinarne tehničke znanosti, Dizajn

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