Naslov
Need of implementation of trade mark for Dalmatian Plavac in Croatia

Autori
Kolega, Ante ; Milat, Vinko ; Gašparec-Skočić, Ljiljana.

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, stručni

Izvornik
Presentation summaries: 32nd World congress of vine and wine of OIV / Kubanović, Veronika. - Zagreb : Ministarstvo poljoprivrede Republike Hrvatske, 2009

ISBN
978-953-6718-11-5

Skup
32nd World congress of vine and wine of OIV

Mjesto i datum
Zagreb, Hrvatska, 28. lipnja - 3. srpnja

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
trade mark; plavac mali; wine; dalmatian; quality

Sažetak
Plavac Mali is the most important Croatian autochthon cultivar of red grape vine. It is leading cultivar in subregion of Central and Southern Dalmatia, especially on the islands and Pelješac peninsula. Producers and consumers have shown the need for the implementation of the unique trade mark for wine produced from the cultivar Plavac mali. Our aspiration is to give basic parameters to make the trade mark for wine produced from the cultivar Plavac Mali. We believe that the trade mark will obtain higher market value of wine, increase confidence of consumers and increase production and trade of Dalmatian Plavac. It will ensure the stability of quality and safety of producers and consumers in the virtue of wine Dalmatian Plavac. Research methods are based on present knowledge of quality and value of positions, climate value and wine growers that are producing grape of cultivar Plavac mali. Implementation of trade mark is endorsed by present awards and recognitions of wine quality from cultivar Plavac mali on domestic and foreign exhibitions. Trade mark will tighten consumers trust in the name and the mark Dalmatinski plavac, and it will strengthen affection towards cultivar and specific position. Higher and constant quality with larger production series and trade mark application will ensure substantial economics effects through increase of wine price, on producers and consumers satisfaction.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija)

POVEZANOST RADA