Naslov
Wine marketing trends in the Republic of Croatia

Autori
Gašparec-Skočić, Ljiljana ; Bedek, Željka ; Banić, Blaženka.

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Final papers: 32nd World Vine and Wine Congress of the OIV / Kubanović, Veronika. - Zagreb : Ministarstvo poljoprivrede Republike Hrvatske, 2009, 1-4

ISBN
978-953-6718-12-2

Skup
32nd World Vine and Wine Congress of the OIV

Mjesto i datum
Zagreb, Hrvatska, 28. lipnja - 3. srpnja

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
market; quality; trend; consumers

Sažetak
The aim of this article is to display trends in wine market trading on the Croatian market. This article investigates wine market trading in the seven-year period, from 2002 to 2008, through different categories of wine (table, quality and top-quality). Domestic and imported wines are in circulation on the Croatian wine market. A growth trend has been detected in quality of Croatian wines and consumption of quality and top quality wines. The growth of imported wine trading has been detected in recent years, indicating openness of the Croatian wine market. This article is based on the data and records regulated by Croatian Wine Act (Official Gazette 96/03), and it does not concern wine market trading routes. This research was conducted by gathering data (primary and secondary), and analyzing it with mathematical and statistical methods. Tendencies in Croatian wine market trading, consumer perception and the openness of Croatian wine market are shown in research results.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija)

POVEZANOST RADA