Pregled bibliografske jedinice broj: 424872
Production Strategy as a Condition to Market Globalization
Production Strategy as a Condition to Market Globalization // "An Enterprise Odyssey: Integration or Disintegration"
Zagreb, Hrvatska, 2006. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 424872 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Production Strategy as a Condition to Market Globalization
Autori
Malić Bandur, Katerina ; Grubišić, Dragana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Skup
"An Enterprise Odyssey: Integration or Disintegration"
Mjesto i datum
Zagreb, Hrvatska, 15.06.2006. - 17.06.2006
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
production strategy; market; globalization
Sažetak
The basis of this paper is to show whether small enterprises, due to low production costs and higher flexibility, are more prepared for market globalization than large enterprises, or the large ones are more prepared than the small and medium ones to enter the global markets, due to their high product quality and diversification. The differences which this paper will try to determine between small, medium and big enterprises will refer to: choice of production strategy, product range, and the market. Our starting assumption is that the production strategy affects a company's ability to take control of its competitive advantages and thus enter the global market more easily.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
