Naslov
Product Diversification as Competitiveness Factor

Autori
Malić Bandur, Katerina ; Grubišić, Dragana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Skup
6th International Conference "Enterprise in Transition"

Mjesto i datum
Bol, Hrvatska; Split, Hrvatska, 26.05.2005. - 28.05.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
product diversification; competition; small; medium and large enterprises

Sažetak
The starting point of this paper is that product diversification is an equally important factor like low costs or market orientation. The choice of product diversification as competitiveness factor id determined by the fact that we will analyse enterprises in the fish processing industry aimed at the same target market, but with different operational costs as the enterprises are of different size. This means that we will investigate differences and similarities between small, medium and large enterprises in terms of their product range and its effect on their competitiveness. It is essential to reveal whether small enterprises, due to greater flexibility, are those which offer a wider product range, or whether large enterprises due to their strength and/or product range are more competitive than small and medium ones. The research will be carried out on all the enterprises in the Croatian fish processing industry.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA