Pregled bibliografske jedinice broj: 42325
Customer satisfaction measurement
Customer satisfaction measurement // Economics and Ecology in Function of Tourism Development / Ivanović, Zoran ; Novacka, Ludmila (ur.).
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 1999. str. 59-68 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 42325 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Customer satisfaction measurement
Autori
Marković, Suzana ; Horvat, Jasna
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Economics and Ecology in Function of Tourism Development
/ Ivanović, Zoran ; Novacka, Ludmila - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 1999, 59-68
Skup
2nd International Scientific Conference Economics and Ecology in Function of Tourism Development
Mjesto i datum
Opatija, Hrvatska, 19.11.1999
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
customer satisfation; service quality; reliability; validity; hospitality industry
Sažetak
There is necessement for new research that will advnce customer quality methodologies in the hospitality industry. This comprehensive review of theoris and methodologies reported in customer satisfaction studies in the hospitality literature provides suggestions for future customer satisfaction research in the hospitality field. First, the theoretical and methodological issues are a critical review. Next, major development in customer satisfaction research methodologies are discussed. the final section of this study is devoted to developing and proposing new directions for the future customer satisfaction research in the hospitality industry.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Osijek,
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
