Naslov
Creating the image of Croatia as touristic destination

Autori
Stipanović, Christian

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International Tourism in the 21st Century / Novacka Ludmila - Bratislava : Institute of services and tourism, Faculty of Commerce, 2000, 121-127

Skup
International Tourism in the 21st Century

Mjesto i datum
Bratislava, Slovačka, 30.05.2000

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Croatian tourism; new immage; reposition

Sažetak
Croatia will need to create in tourist development its own recognizable image and at the same time to elevate the tourist offer and destination consideration. The positive tourist identity is a guarantee for the multiplication of tourist business result. It is necessarily to make a distance of existing image of Croatia as a country of mass tourism and modest and cheap offer. The new image has to be based on its native values and has to emphasize all advantages of Croatian tourism. it is needed to take a distance of Croatian tourism. it is needed to take a distance of competition and to entice with recognizable original solutions the potential tourists.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA