Naslov
Media ethics and public opinion in the context of religion

Autori
Tomažič, Tina ; Plenković, Mario

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Društvo i tehnologija 2009. / - Zagreb : Hrvatsko komunikološko društvo, 2009

Skup
Društvo i tehnologija 2009.

Mjesto i datum
Zadar, Hrvatska, 28.06.2009. - 30.06.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
media; religion; public opinion; public

Sažetak
The objective of this article is to analyze and research the phenomenology of media ethics and creating public opinion in the context of religious, social, and cultural aspects. Media is, in the majority of the countries, one of the most important creators of the public opinion, because of their power and influence. They could persuasive the public opinion, change it, manipulate with it or just tell the half truth. It is no doubts that value, quality and excellence are very important media conceptions, above all in the religious context, and ethics is the constitutive part of all these dimensions. Authors investigate how media companies, as representatives of culture and vital sources of information and entertainment, develop ethical measures like useful aspects of religious and not like a hindrance or threat to the success. Acting global- without borders, is making the system of the regulation much more difficult. Something could be in one country legal, and don’ t affect our religiousness, in the other illegal, in the third even extremely unethical. On the basis of this research, the article present significant influence of communicative, persuasive and promotional factors, which are necessary for forming personal attitudes and creating general public opinion.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

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