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Pregled bibliografske jedinice broj: 419214

Marketing aspects in the operations of the Velebit Nature Park

Berc Radišić, Branka; Bašan, Lorena; Bokulić, Diana
Marketing aspects in the operations of the Velebit Nature Park // Tourism and hospitality management, 15 (2009), 1; 49-60 (međunarodna recenzija, prethodno priopćenje, znanstveni)

CROSBI ID: 419214 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Marketing aspects in the operations of the Velebit Nature Park

Autori
Berc Radišić, Branka ; Bašan, Lorena ; Bokulić, Diana

Izvornik
Tourism and hospitality management (1330-7533) 15 (2009), 1; 49-60

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni

Ključne riječi
marketinška koncepcija u turizmu ; istraživanje turističkog tržišta ; segmentacija turističkog tržišta ; marketing miks u turizmu ; Park prirode Velebit
(marketing concept in tourism ; tourist market research ; tourist market segmentation ; tourism marketing mix ; Velebit Nature Park)

Sažetak
The application of marketing in tourism involves marketing activities undertaken by all producers that are in any way connected to selling their products on the tourist market, as a means of earning revenue. Tourism marketing calls for a marketing concept to be implemented in companies in the tourism sector and other tourism-supply providers. Upon the adoption of the Management Plan of the Velebit Nature Park, a marketing concept, as an element of efficient park management, must be employed to help ensure the prosperity of Park operations in all areas and across all levels.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA

Projekti:
116-1162459-2456 - Modeli kvalitete i javno-privatno partnerstvo u turizmu Hrvatske (Cetinski, Vinka, MZOS ) ( CroRIS)

Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija

Profili:

Avatar Url Lorena Bašan (autor)

Avatar Url Branka Berc Radišić (autor)

Poveznice na cjeloviti tekst rada:

hrcak.srce.hr

Citiraj ovu publikaciju:

Berc Radišić, Branka; Bašan, Lorena; Bokulić, Diana
Marketing aspects in the operations of the Velebit Nature Park // Tourism and hospitality management, 15 (2009), 1; 49-60 (međunarodna recenzija, prethodno priopćenje, znanstveni)
Berc Radišić, B., Bašan, L. & Bokulić, D. (2009) Marketing aspects in the operations of the Velebit Nature Park. Tourism and hospitality management, 15 (1), 49-60.
@article{article, author = {Berc Radi\v{s}i\'{c}, Branka and Ba\v{s}an, Lorena and Bokuli\'{c}, Diana}, year = {2009}, pages = {49-60}, keywords = {marketin\v{s}ka koncepcija u turizmu, istra\v{z}ivanje turisti\v{c}kog tr\v{z}i\v{s}ta, segmentacija turisti\v{c}kog tr\v{z}i\v{s}ta, marketing miks u turizmu, Park prirode Velebit}, journal = {Tourism and hospitality management}, volume = {15}, number = {1}, issn = {1330-7533}, title = {Marketing aspects in the operations of the Velebit Nature Park}, keyword = {marketin\v{s}ka koncepcija u turizmu, istra\v{z}ivanje turisti\v{c}kog tr\v{z}i\v{s}ta, segmentacija turisti\v{c}kog tr\v{z}i\v{s}ta, marketing miks u turizmu, Park prirode Velebit} }
@article{article, author = {Berc Radi\v{s}i\'{c}, Branka and Ba\v{s}an, Lorena and Bokuli\'{c}, Diana}, year = {2009}, pages = {49-60}, keywords = {marketing concept in tourism, tourist market research, tourist market segmentation, tourism marketing mix, Velebit Nature Park}, journal = {Tourism and hospitality management}, volume = {15}, number = {1}, issn = {1330-7533}, title = {Marketing aspects in the operations of the Velebit Nature Park}, keyword = {marketing concept in tourism, tourist market research, tourist market segmentation, tourism marketing mix, Velebit Nature Park} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Emerging Sources Citation Index (ESCI)
  • EconLit

Uključenost u ostale bibliografske baze podataka::


  • CAB International
  • C.I.R.E.T.
  • EBSCOHost Research Databases
  • Hospitality & Tourism Complete

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