Pregled bibliografske jedinice broj: 419194
Internal marketing factors and the performance of travel agencies
Internal marketing factors and the performance of travel agencies // Tourism and hospitality management, 15 (2009), 1; 37-48 (međunarodna recenzija, prethodno priopćenje, znanstveni)
CROSBI ID: 419194 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Internal marketing factors and the performance of
travel agencies
Autori
Avelini Holjevac, Ivanka ; Bašan, Lorena
Izvornik
Tourism and hospitality management (1330-7533) 15
(2009), 1;
37-48
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni
Ključne riječi
interni marketinški čimbenici ; marketing ; upravljanje kvalitetom ; poslovni rezultat ; uspješnost poslovanja ; turistička agencija
(internal marketing factors ; marketing ; quality management ; business results ; performance ; travel agency)
Sažetak
As participants in creating a tourism offering and as initiators of tourist demand, travel agencies represent a key segment of the tourist market. Hence, the business results of these tourism companies will have a direct impact on realising tourism traffic in destinations. This makes it essential to analyse the business results achieved and the performance of travel agencies. The outcome of the analysis of business results and performance, together with the weaknesses and strengths identified in the operations of travel agencies based on an analysis of internal marketing factors, represent a basis for managers in making business decisions, as well as in carrying out analysis and research aimed at achieving enhanced business results and greater performance of travel agencies.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
116-1162459-2458 - Modeli i standardi kvalitete i poslovne izvrsnosti za hotelsku industriju
116-1162459-2456 - Modeli kvalitete i javno-privatno partnerstvo u turizmu Hrvatske (Cetinski, Vinka, MZOS ) ( CroRIS)
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
Uključenost u ostale bibliografske baze podataka::
- EconLit
- CAB International
- C.I.R.E.T.
- EBSCOHost Research Databases
- Hospitality & Tourism Complete
