Pregled bibliografske jedinice broj: 418527
MARKETING STRATEGY IN CROATIAN CONSTRACTION COMPANIES
MARKETING STRATEGY IN CROATIAN CONSTRACTION COMPANIES // Civil Engineering Management / Hanak, Tomas ; Pazdera, Luboš (ur.).
Brno: Brno University of Technology, 2009. str. 91-94 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 418527 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
MARKETING STRATEGY IN CROATIAN CONSTRACTION COMPANIES
Autori
Lovrenčić, Lana ; Katavić, Mariza
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Civil Engineering Management
/ Hanak, Tomas ; Pazdera, Luboš - Brno : Brno University of Technology, 2009, 91-94
ISBN
978-80-7204-629-4
Skup
XIIth International Scientific Conference
Mjesto i datum
Brno, Češka Republika, 20.04.2009. - 22.04.2009
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
construction; Croatian construction companies; strategy; marketing strategy
Sažetak
There is no doubt that construction is very important for the national economic development. In recent years construction was one of the prime movers of economic growth, both in the Republic of Croatia and in the new East European countries, Russia and in the Middle East. But, do Croatian construction companies have a business strategy and what is the situation considering marketing strategies on the construction market? May we say that Croatian construction companies are acquainted with marketing strategy and that they have built it into their business strategy? Or they do not implement marketing strategy at all? An overview of Croatian construction companies analysis and a research among Croatian construction companies is presented.
Izvorni jezik
Engleski
Znanstvena područja
Građevinarstvo
POVEZANOST RADA
Projekti:
082-0000000-3231 - Marketing strategija hrvatskih građevinskih poduzeća
Ustanove:
Građevinski fakultet, Zagreb
