Naslov
Economic Impact of Cross – Cultural Understanding

Autori
Ljubić, Frano ; Bezić, Heri ; Vugrinović, Andrea

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
7th International Conference "Economic Integrations, Competition and Cooperation" / - : University of Rijeka – Faculty of Economics Rijeka, University of Ljubljana – Faculty of Economics Ljubljana, CEDIMES Paris – Rijeka, University of Antwerp – Jean Monnet Centre of Excellence, 2009

ISBN
978-953-6148-82-0

Skup
7th International Conference "Economic Integrations, Competition and Cooperation"

Mjesto i datum
Opatija, Hrvatska, 02.04.2009. - 03.04.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Economic impact; internationalization cost; cross-cultural communication

Sažetak
This paper explores the connection between business and culture and discusses in which way the extended, in-depth understanding of the target market culture can improve the economic success of an internationally active company. The purpose of the paper is to show that achieving success in the international arena can be increased through cross-cultural training. The paper stresses the need of understanding how to negotiate a global cross-cultural business environment as one of the factors influencing economic success, and it attempts to set the framework for further research into the cost of cultural influence.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA