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Zrinjka Peruako Centre for Media and Communication Research (CIM), Faculty of Political Science, University of Zagreb COST A 30  East of West: Setting a New Central and Eastern European Media Research Agenda Zagreb, 30 & 31/1/2009 ZZ+337s Monitoring media development,  At least 26 initiatives world-wide Different levels of geographic scope Varied aims and content-categories: Media freedom Media pluralism & diversity Media infrastructure development Media development  media system level, not media organization BmK?mK@j"  ]   ,   :Data types and procedures: qualitative (inter-subjective) ;)""H'     oPanel of media professionals judge/evaluate the development of different indicators, quantification: scale is then averaged (validity depending on the selection of panel and indicators quality) Self-assessment questionnaire, supported by documentation (laws, studies) Questionnaire to government bodies, no definite source of opinion In depth interviews Focus groupsNpP* @ m     AData types and procedures: quantitative (caveat: comparability) BA"" B Statistics: official - size and development of the media sector  radio, television, newspapers, telephone, new media Market research - audiences, circulations, advertising revenues Media s own data Independent studies  q&qZ    Composite indicators bWorld Bank  variables from 32 separate data sources worldwide UNDP  communication index - correlating indicators of per capita circulation of daily papers, distributions of radio and TV sets; proportion of population online, weighted distribution of Internet hosts) UNESCO Media development indicators22  $  CUNESCO: Crucial conditions for democratic contribution of the mediaDD < Independence of the media Access of the public to the media Freedom of expression, pluralism & diversity (of content) Professional capacities of media workers Infrastructural capacities    CATEGORIES OF INDICATORSA system of regulation conductive to freedom of expression, pluralism and diversity of the media Plurality and diversity of media, a level economic playing field and transparency of ownership Media as a platform for democratic discourse Professional capacity building and supporting institutions that underpins freedom of expression, pluralism and diversity Infrastructural capacity is sufficient to support independent and pluralistic media |oZ  v 7,pFT   0 U 0Aims of the Croatian study  NIndicators  categories & normative benchmarks  media performance expectations Produce a comprehensive map of the Croatian mediascape Longitudinal (New Media Agenda, 1998) Comparative Identify missing data Compare UNESCO media development indicators to other approaches to media system analysis(P(H   Y ^Plurality and diversity of media, a level economic playing field and transparency of ownership__ _ Media Concentration A Diverse Mix of Public, Private and Community Media Licensing and Spectrum Allocation Taxation and Business Regulation Advertising,     0rII*i1q(   ConcentrationTCroatian med ՜.+,D՜.+,    EOn-screen ShowFPZGb6 ' ArialVerdanaTimes New Roman WingdingsProfile?UNESCO Media Development Indicators in the Croatian MediascapeMonitoring media development;Data types and procedures: qualitative (inter-subjective)BData types and procedures: quantitative (caveat: comparability)Composite indicatorsDUNESCO: Crucial conditions for democratic contribution of the mediaCATEGORIES OF INDICATORSAims of the Croatian study_Plurality and diversity of media, a level economic playing field and transparency of ownership  Fonts UsedDesign Template Slide Titles  8@ _PID_HLINKSA+Croatian media market study television.doc'_>Zrinjka PerukoZrinjka Peruako/e,  H \ 0޽h ? 33f3f80___PPT10.=3 0N0 `XL(  X~ X s *dj    X s *Y]e  (89H X 0޽h ? 33___PPT10i.p+D=' = @B +r^i׈ :iȍ1(   ConcentrationTCroatian media market study television.doc/ 00DArialngsRoman``,ׯ0DVerdanasRoman``,ׯ0" DTimes New Roman``,ׯ00DWingdingsRoman``,ׯ0 A . @n?" dd@  @@`` tlh*   ,r$kW7{y3Ti 0AA@8ʚ;ʚ;g4LdLd&ׯ0(ppp@ <4dddd,vS0`, 0___PPT10 ppn___PPT9P( ?  %>UNESCO Media Development Indicators in the Croatian Mediascape??$ ? 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