Pregled bibliografske jedinice broj: 411236
Towards successful tourism through marketing
Towards successful tourism through marketing // The influence of global economic recesion on tourism / Faculty of tourism and hospitality - Ohrid (ur.).
Ohrid: Faculty of tourism and hospitality - Ohrid, 2009. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 411236 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Towards successful tourism through marketing
Autori
Berc Radišić, Branka ; Perišić, Marina
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
The influence of global economic recesion on tourism
/ Faculty of tourism and hospitality - Ohrid - Ohrid : Faculty of tourism and hospitality - Ohrid, 2009
ISBN
978-9989-179-74-7
Skup
The influence of global economic recesion on tourism
Mjesto i datum
Ohrid, Sjeverna Makedonija, 04.06.2009. - 05.06.2009
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Offering; Tourism product; Tourism marketing; Marketing communications; The organisation of marketing
(offering; tourism product; tourism marketing; marketing communications; the organisation of marketing)
Sažetak
Disruptions in the global economy have an adverse effect on tourism, as well. The product offering and its price need to be adjusted to diminished tourism demand. By putting in action a sound marketing strategy, a target market can be found and in it, demand groups that are interested in the product offered. This can be achieved by creative, well-organised and materially motivated tourism marketers.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
116-1162459-2456 - Modeli kvalitete i javno-privatno partnerstvo u turizmu Hrvatske (Cetinski, Vinka, MZOS ) ( CroRIS)
116-1352598-2487 - Upravljanje logističkim procesima u turističkoj destinaciji (Mrnjavac, Edna, MZOS ) ( CroRIS)
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
