Naslov
"Make Love, not the Army!" The Role of Women in the EU's Media Programme on Unity in Diversity

Autori
Jambrešić Kirin, Renata

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Skup
Challenging Integration: Cultural Reserach and the European Context

Mjesto i datum
Zagreb, Hrvatska, 02.10.2008. - 04.10.2008

Vrsta sudjelovanja
Pozvano predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
images of women in EU propaganda clips; feminist analysis of female images; EU ideology of unity and diversity

Sažetak
The paper presents the feminist analysis of female images as shown in the clips promoted by the EU's own channel on YouTube web space called EUtube. The idea behind more than 150 of the EU's Media Programme educative clips is to generate and forge distinctively European identity that would signify much more than the social force of European common market, constitution, democratic values, norms and believes. The analysis offers examples of investing female bodies into libidinal and liberal economy of the media forged "war of dreams" (M. Augé) – opposed to Hollywood- and Bollywoodlike dreams of a happy global citizen – as a way of confirming the fact that women in European policy of identity and belonging are associated with the field of culture, education and entertainment industry.

Izvorni jezik
Engleski

Znanstvena područja
Etnologija i antropologija

POVEZANOST RADA