Naslov
New Approaches to the Modern Retail Management

Autori
Segetlija, Zdenko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Interdisciplinary Management Research V / Barković, Dražen ; Demoscheg, Karl - Heinz ; Lamza - Maronić, Maja ; Matić, Branko ; Pap, Norbert ; Runzheimer, Bodo ; Wentzel, Dirk - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2009, 177-184

ISBN
978-963-253-061-2

Skup
Interdisciplinary Management Research

Mjesto i datum
Poreč, Hrvatska, 08.05.2009. - 10.05.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
retail sale; management; category management; marketing; Republic of Croatia

Sažetak
A concentrational retail development has effectuated further changes in its structure and, accordingly, the changes in the retail economic entity management. In that respect, altered is also a heretofore retail marketing paradigm, as the assortment formation, based upon category management and other vertical marketing types, becomes preponderant. On the other hand, in addition to the cognizance of developmental legalities of the new business unit types, new technologies, and human resources, the knowledge of retail-oriented buyer interconnection modalities becomes ever so pronounced in the new circumstances. Of course, it is harmonized with the newest marketing development phase, based upon an orientation toward buyers and processes. Such an approach is in a direct function of creation of presuppositions for the achievement of a more efficacious and effective eceonomic growth and development in the reatil sector.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA