Pregled bibliografske jedinice broj: 409320
The Eco-friendly Tourism Product of the Destination: Interaction with Small Family Hotels
The Eco-friendly Tourism Product of the Destination: Interaction with Small Family Hotels // Conference Proceedings of 28th International Conference New Technologies, New Challenges / Rajković, V. (ur.).
Kranj: Moderna organizacija, 2009. str. 907-915 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 409320 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Eco-friendly Tourism Product of the Destination: Interaction with Small Family Hotels
Autori
Magaš, Dragan ; Milohnić, Ines ; Smolčić Jurdana, Dora
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Conference Proceedings of 28th International Conference New Technologies, New Challenges
/ Rajković, V. - Kranj : Moderna organizacija, 2009, 907-915
ISBN
978-961232-230-4
Skup
International Conference New Technologies, New Challenges (28 ; 2009)
Mjesto i datum
Portorož, Slovenija, 25.03.2009. - 27.03.2009
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
tourism offer ; small hotels ; repositioning ; competitive advantages ; ecotourism
Sažetak
The development of environmentally sensitive tourist destinations responds to the fast growing ecotourism markets and the general public’ s awareness of environmental preservation and sustainability. Ecotourism is one of the fastest growing type of tourism. Trends indicate that the growth of ecotourism coupled with the larger market segment of nature tourism far surpasses that of tourism in general. This paper is based on the results of the interviews on 60 small hotels' managers in Croatia. The aim of this research is to state the manners and possibilities of small hotels repositioning, as the only choice which enables the possibilities of creation of better and more competitive position, according the changes and needs of modern market. The research will include the analysis of Croatian small hotel accommodation objects' specialties, with special accent on eco-friendly way of business. Using the portfolio matrix of success in business research of small hotels, a grade of market position of products and facilities of the objects mentioned is given. New-changed approach adapted towards the needs of small entrepreneurs in tourism and hospitality would ensure greater competitiveness of small accommodation objects, together with tourism and hospitality in general.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
116-0000000-0758 - Upravljanje znanjem i kadrovima u turizmu kao značajkom hrvatskog identiteta
116-1162459-2456 - Modeli kvalitete i javno-privatno partnerstvo u turizmu Hrvatske (Cetinski, Vinka, MZOS ) ( CroRIS)
116-2012298-2574 - Obnovljivi izbori energije za eko-hotel i eko-turističku destinaciju (Blažević, Branko, MZOS ) ( CroRIS)
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
