Pregled bibliografske jedinice broj: 408118
Organizational buying effectiveness in supply chain environment: A conceptual framework
Organizational buying effectiveness in supply chain environment: A conceptual framework // Journal of business market management, 2 (2008), 4; 171-185 doi:10.1007/s12087-008-0030-0 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 408118 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Organizational buying effectiveness in supply chain environment: A conceptual framework
Autori
Miočević, Dario
Izvornik
Journal of business market management (1864-0753) 2
(2008), 4;
171-185
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
supply chain management - business relationships - organizational buying behavior - organizational buying effectiveness - performance measurement - value procurement
Sažetak
The idea of effectiveness measurement in supply chain context stresses the importance of value development process for the forthcoming member of the chain. The main purpose of this paper is to develop a conceptual model of organizational buying effectiveness in the supply chain context, emphasizing the importance of marketing orientation in the purchasing process. Literature has revealed that there are many focal interaction points between relationship marketing, supply chain management, and organizational buying. The effectiveness framework was developed regarding the value perception, organizational buying involvement, and decentralization of decision making.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
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