Pregled bibliografske jedinice broj: 405656
Hope and Advertising
Hope and Advertising // Hope: Probing the Boundaries / Fisher, Robert, Billias Nancy Mardas (ur.).
Oxford: Inter-Disciplinary Press 2008, 2008. str. 53-65 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 405656 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Hope and Advertising
Autori
Dujmović, Mauro
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Hope: Probing the Boundaries
/ Fisher, Robert, Billias Nancy Mardas - Oxford : Inter-Disciplinary Press 2008, 2008, 53-65
ISBN
978-1-904710-41-7
Skup
Hope: Probing the Boundaries
Mjesto i datum
Oxford, Ujedinjeno Kraljevstvo, 18.09.2006. - 20.09.2006
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
advertising; advertisement; hope; anxiety; despair; consumer; emotion; advertisers; products; market
Sažetak
The paper analyses the use of the concept of hope as a component of commercial messages for a variety of products. Advertising is carefully tailored to the target audience. It can be noticed that market laws and commercial success are much more important for the creators of commercial messages than true human emotions and relationships. Advertising has become more sophisticated and it is becoming ever harder to resist its influence. Advertisements have become sources of hope flattering the potential customers and trying to convince them of their importance. It is concluded that modern man is ready to accept the symbolic structure of advertisements that give a false meaning to his/her life.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Sociologija, Filozofija
