Pregled bibliografske jedinice broj: 398910
The analysis of Croatian newspaper industry
The analysis of Croatian newspaper industry // International journal of management cases, 11 (2009), S.I.; 337-345 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 398910 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The analysis of Croatian newspaper industry
Autori
Županić, Ivana ; Petljak, Kristina ; Renko, Sanda
Izvornik
International journal of management cases (1741-6264) 11
(2009), S.I.;
337-345
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
newspaper industry; Porter`s analysis; online newspapers; reader behaviour
Sažetak
The paper analyses newspaper industry in the Croatian market, its specificities, limitations and future trends. Specificities of newspaper industry can be viewed as specificities of newspaper demand, specificities of newspaper supply and specificity of governmental policy towards media. Furthermore, newspaper industry in the Croatian market has been analysed on the basis of Porter`s five forces analysis. Among many benefits they provide, daily newspapers have a major disadvantage – their inability to capture new happenings that occur during the day. Regarding, newspapers lose their edge to television, radio and internet. Based on the industry analysis, development of online newspapers is being outlined. In addition, its impact on reader behaviour is being examined.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
Rad je kao predavanje prezentiran na skupu 6th International Conference For Consumer Behaviour and Retailing Research (CIRCLE Conference 2009.), održanom od 16.-18.04.2009., Dornbirn, Austrija.
POVEZANOST RADA
Projekti:
067-0000000-2493 - Razvoj suvremenih prodajno-distribucijskih sustava u hrvatskim poduzećima (Tomašević-Lišanin, Marija, MZOS ) ( CroRIS)
067-0000000-2495 - Uloga terminskih tržišta u razvoju hrvatskog gospodarstva (Lazibat, Tonći, MZOS ) ( CroRIS)
067-0672345-2343 - Modeliranje distribucijskih kanala za ekološke proizvode i zaštita potrošača uRH (Brčić-Stipčević, Vesna, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
