Pregled bibliografske jedinice broj: 392919
Symbols in Visual Presentation of Croatian Marinas on the Internet
Symbols in Visual Presentation of Croatian Marinas on the Internet // Proceedings of the 4th International Conference "An Enterprise Odyssey : Tourism - Governance and Entrepreneurship" / Galetić, Lovorka ; Čavlek, Nevenka (ur.).
Zagreb, 2008. str. 941-954 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 392919 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Symbols in Visual Presentation of Croatian Marinas on the Internet
Autori
Matijaševic Mucko, Sunčana ; Krce Miočić, Božena ; Zekanović-Korona , Ljiljana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 4th International Conference "An Enterprise Odyssey : Tourism - Governance and Entrepreneurship"
/ Galetić, Lovorka ; Čavlek, Nevenka - Zagreb, 2008, 941-954
ISBN
953-6025-24-8
Skup
International Conference "An Enterprise Odyssey : Tourism - Governance and Entrepreneurship" (4 ; 2008)
Mjesto i datum
Cavtat, Hrvatska, 11.06.2008. - 14.06.2008
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
symbols; visual identity; nautical tourism; Internet; branding
Sažetak
Marinas are one of the most important spots for nautical tourists and they are, besides advantages given by nature, crucial carriers of the nautical tourism in Croatia. On the certain level of communication they participate in impression at each individual as well as influence overall image of nautical tourism of the country. Therefore all marinas of Croatia should send common message to their visitors in order to reach more nautical tourists than if actions are taken by each marina individually. One of ways to do so is through visual identity of emerging brand Croatian Marinas. The visualization of brand Croatian Marinas and its application on the Internet as a powerful information carrier helps possible nautical tourist to easily remember and recall visual appearance/feeling/emotion that results in higher satisfaction and loyalty. Therefore elements mostly used in symbols of marinas of Croatia will be compared with symbols from marinas in most competitive countries. The same will be done with the colour used in symbols and visual identities since it is differentiation tool as well. This research recognised brand Croatian Marinas as standing out among other competitive countries in terms of visual appearance.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Projekti:
269-0000000-3600 - Tradicija u hrvatskoj javnoj političkoj komunikaciji (Zgrabljić Rotar, Nada, MZOS ) ( CroRIS)
Ustanove:
Sveučilište u Zadru
