Pregled bibliografske jedinice broj: 389794
Education service quality of a business school: former and current students' evaluation
Education service quality of a business school: former and current students' evaluation // International review on public and nonprofit marketing, 5 (2008), 2; 181-191 doi:10.1007/s12208-008-0019-0 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 389794 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Education service quality of a business school: former and current students' evaluation
Autori
Leko Šimić, Mirna ; Čarapić, Helena
Izvornik
International review on public and nonprofit marketing (1865-1984) 5
(2008), 2;
181-191
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
higher education; Croatia; service quality; marketing
Sažetak
In Croatia and other countries in transition dramatic changes in the area of higher education are mainly due to market (economic transition) and institutional changes (Bologna process implementation). One of the solutions to fight the market changes and challenges for institutions of higher education is the implementation of marketing concept in order to create a competitive, market sensitive institution and satisfied customers. Quality is the key word in this process. The aim of this paper is to identify the model for education service quality evaluation applicable in Croatian circumstances and to apply the model and evaluate the education service quality at Faculty of Economics in Osijek. The results are presented in the paper.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
010-0102590-2587 - Komparativni razvoj agroturizma u Istarskoj i Osječko-baranjskoj županiji (Leko-Šimić, Mirna, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Osijek
Citiraj ovu publikaciju:
Uključenost u ostale bibliografske baze podataka::
- CAB Abstracts
- SCOPUS
- Cabell's
