Naslov
The Process of Adapting Croatian Tourism and Hospitality Companies to the System of New Market Values

Autori
Mrnjavac, Edna ; Pavia, Nadia ; Stipanović, Christian

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International Scientific Conference Planning for the Future - Learning from the Past : Contemporary Developments in Tourism, Travel & Hospitality / - Rodos, 2009

Skup
International Scientific Conference Planning for the Future - Learning from the Past : Contemporary Developments in Tourism, Travel & Hospitality (4 ; 2009)

Mjesto i datum
Rodos, Grčka, 03.04.2009. - 05.04.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Croatian tourism and hospitality companies; innovations; quality; value system; intellectual capital

Sažetak
Croatia’ s conventional tourism and hospitality companies need to transform into intelligent companies by asserting the learning organisation concept based on knowledge and intellectual capital. The imperative is to create a new value system and raise awareness of the need for change, adjustment and innovation. While it is easy to speak declaratively about innovation, it is a complex task shaking up a company’ s narrow-minded and static organisational culture and structure and bringing about a qualitative differentiation among rivals in a destination for the purpose of designing a new offering geared to twenty-first-century tourists in conditions of increasingly greater market change. To develop and gain leadership, it is no longer enough to merely manage change ; instead, it is necessary to create change as a means of achieving excellence.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA