Naslov
The interdependence of the purchasing power of tourists and their preferences for organic food, in the case of Istria

Autori
Težak, Ana ; Bošković, Desimir ; Saftić, Darko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Planning for the Future - Learning from the Past: Contemporary Developments in Tourism, Travel & Hospitality / - Rodos : University of the Aegean, 2009

Skup
4th International Tourism Conference, Planning for the Future - Learning from the Past: Contemporary Developments in Tourism, Travel & Hospitality

Mjesto i datum
Rodos, Grčka, 03.04.2009. - 05.04.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
organic food; survey; purchasing power; preferences; demand; χ 2 test

Sažetak
With the heightening of environmental awareness and the expanding concern for health, there is a growing demand for organic food. To reinforce the competitive advantages of the Istria tourist destination and to launch an initiative for organic farming, a survey was conducted with the aim of quantifying the interest of tourists in organic food. This paper demonstrates the existence of a correlation between the tourists’ purchasing power and their interest in buying/consuming organic food during their stay in Istria, willingness to pay higher prices for organic food, awareness of organic food selling price, and interest in vacationing in rural Istria.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA